Triennial of Photgraphy
Hamburg 2022
SCOPE OF WORKArt Direction
Publication Design
Identity Design
Communication Design
Poster Design
Merchandise Design
Web Design
Motion Graphics
We asked ourselves “How can we signify currency in the context of the art world, and in and around the museum” and to that we found the answer of making it obvious. Inspired by telephone directories and money transfer companies, we created a graphic system that is always charged in information, clear, and direct. The aim was the create a system that always prives the viewer with the maximum amount of information, just like a railway hour board or a Western Union store front.
This year long project, focused on developing a strong identity language that spilled over a wide array of deliverables. I was the lead designer on this project, working in coordination with multiple teams involved in the project, from the curators, various museums in Hamburg, Triennial team, carpenters, artists, editors, web developers, and more. I was tasked to develop the website, social media posts, posters, all advertising, promotional and communication assets, maps, signage, merchandise, tickets, pamphlets, postcards and publications
In parallel I also worked on the design of the exhibition happening at the Diechtorhallen Hamburg.
Studio Safar & Freelance 2021–2022