Estee Lauder
SCOPE OF WORKIllustration
Patern
Packaging Design
The direction was bright, fresh, and full of life. I illustrated each world with compositions that allowed for flexibility—elements could be extracted, patterns could emerge, and the designs could be adapted seamlessly. These illustrations and patterns were then used internally to develop the final packaging.
For presentation purposes, the artwork has been applied to mockups, which may vary slightly from the final produced versions.
Freelance, 2024