Mauj is the first and thusfore, only sexual and reproductive wellness brand created by Arab women for Arab women. Mauj initially launched as an online platform out of a first-hand need for more education, information, dialogue, and acceptance in a region where women are policed at every marker in womanhood. Later on, they launched the first ever vibrator in the arab region.

I worked on this project over the span of a year and half, where I conceived the naming, developed the identity, website and packaging design. Lastly, I worked on an extensive communication strategy for their online platforms. The aim of this strategy was to generate a big following of women in the region, by creating not only an informative space, but most importantly a safe space. 

In parallel I worked on the creation and implementation of design templates for their instagram account for over 6 months. 

Studio Safar, 2020
Freelance, 2021, 2022